Nick Lynch, Partner SmartChain International LLP

Nick Lynch, Partner SmartChain International LLP


Company Update

7 January 2019 - SmartChain International LLP are delighted to announce that Mr. Nick Lynch has agreed to join our team as an Equity Partner. Nick comes to us from a senior role at Shell Lubricants where we have been working closely with him over the last four years to deliver the largest implementation of demand driven supply in the world to date.

Nick is a talented, experienced and highly respected supply chain professional with a long track record of leading transformation change in large organisations across a range of industries.

Nick’s addition to the leadership of SmartChain will bring new insights and skills to the team and further enhance the company’s capabilities to deliver a broad range of supply chain services to our clients. We believe that this appointment is a pivotal moment for SmartChain and will be the catalyst for rapid and sustainable growth for our company into the future.

Please join us in welcoming Nick to our team.


SmartChain has agreed to co-brand its smartgame with the Demand Driven Institute. 

SmartGame logo V2.jpeg

7 August 2018 - The first session of the new co-branded version of our smartgame will be held on 9 October in Frankfurt during the pre event session of the 2018 Demand Driven World conference. Please check out for more details.

You can download here below the flyer with the description of the smartgame.


Shell LubricanTs DDMRP

Amsterdam, 5 June 2018 - During the Supply Chain and Logistics Summit 2018 Nick Lynch, Global Planning Performance Manager at Shell Lubricants, presented for the first time the ongoing deployment of DDMRP at Shell. This major transformation initiative started over two years ago and the roll-out will continue for the entire 2018 and beyond. This is to date the largest deployment of the Demand Driven Operating Model in a complex global organisation and has demonstrated the power of SmartChain's deployment methodology that combines all elements of project and change management, education, process and organisational design, and then integration of the IT solution (Orchestr8 was selected for this project). 


patrick Rigoni is now master instructor For DDP and DDL


7 February 2018 | Dr. Patrick Rigoni, founding partner of SmartChain is now Master Instructor for Demand Driven Planner and Demand Driven Leader. Patrick was also nominated as one of the top 10 instructors in 2017.